KNEX 106.1 FM is a Ryhtmic contemporary music radio station in Laredo, TX. Objective: The station needed another way to reach and create a more personal connection with its audience Solution: We designed and developed the HOT 106.1 app in which we included their social media pages as well as access to their official website. The app also includes a promotions tab, podcasts, events info, etc. Graphics were created for the promotion of the app through their already existent web presence. Radio spots and live mentions also promote the app.
Promotion of the app in social media consisted of including the call to action in graphics for events as well as in animation items.